The brand name isn’t the only consideration. They’re most effective when your brand has a short and snappy name, one that is quite distinctive and easy to remember. WordmarksĪ wordmark is a logo that uses a brand name, such as Google, Disney, and Virgin. What are the different types of logos? 1. There are many different types of logos - a logo might be just a name set in a chosen typeface or a mark or both. Abstract mark - A symbol that conveys a big idea, and often embodies strategic ambiguity.Pictorial mark - An immediately recognizable literal image that has been simplified and stylized.Emblem - A mark in which the company name is inextricably connected to a pictorial element.Letterform - A unique design using one or more letterforms that act as a mnemonic device for a company name.Wordmark - Word mark (or logo type) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.In most cases, it will be the first thing your customers or clients see when they come across your business. No pressure, right? The 5 Different Types of Logos: It’s an entire package, not just a small mark. The thoughts and emotions someone feels when they see your logo (This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.).How it will tie your other branding collateral together.How it will appear on advertising and marketing materials.There are many considerations to keep in mind such as: When designing one, you need to make sure it will represent the business the right way. In this post, we will discuss the 5 different logotypes and provide examples of each logo. When designing a logo, it is necessary to understand not only the components of a logo but also the different types of logos.Īt a basic level, there are 5 different categories of logo styles: Wordmark Logos, Lettermark Logos, Brandmark Logos, Combination Mark Logos and Emblems.
When you’re looking to build a strong business or organization, a solid logo and branding design is a must.Ī logo is usually the first piece of branding a customer will see when they discover a business.
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